Wat zal je doen?
- Implement the media and social media strategy, coordinating with stakeholders across the Company to ensure its effectiveness and encouraging adoption of relevant digital media techniques into the corporate culture and into all of the company’s products and services.
- Work with the partners and agencies to ensure (social) media tools are kept up to date.
- Manage (social) media campaigns and day-to-day activities. Duties include online advocacy, writing editorial, community-outreach efforts, media promotions, etc.
- Manage presence in social networking sites including Facebook, Instagram, You Tube, Musical.ly, and other similar community sites, and seeding content into social applications as needed.
- Become an advocate of the Company in social media spaces, engaging in dialogues and answering questions where appropriate.
- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
- Regularly feedback insights gained from social media monitoring into the Marketing team, to help them evolve their strategies in a timely fashion.
- Monitor trends in social media tools, trends and applications.