Marketing Manager

Over deze job

As Marketing Manager you drive Reduct’s exposure on both digital and traditional media. As COVID reality sinks in, the need for a clear and coordinated digital marketing strategy and online presence accelerates. Reporting directly to the CEO, your main tasks include to define, design and execute the overall marketing strategy, define and maintain social media channels, create  (online) marketing literature, support the sales and engineering team in creating and maintaining online training and support documentation, and foster strong relationships with our clients and distributors.

Wat zal je doen?

Objectives of this Role

• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
• Lead the execution of marketing programs from start to finish
• Analyze the impact of COVID on current and future marketing efforts, in particular the shift from traditional B2B trade shows to online webinars and use of social media.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies
• Support sales and engineering in the roll-out of online training and support capabilities

Daily and Monthly Responsibilities

• Working in partnership with the team, develop creative briefs and guide creative direction for all advertising and public-facing communications, including print, digital, and video assets

• Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

• Coordinate with Reduct’s international distributors to ensure a unified representation of Reduct products and solutions.
• Manage content and updates for distributor, customer and internal touch points, establishing budget guidelines, organizing and participating in events, documenting business processes, and providing additional sales support
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
• Present ideas and final deliverables to internal and external teams, and communicate about marketing programs, strategies, and budgets

Wie je bent

• Bachelor’s degree in marketing, business, or related field. Master’s degree a plus
• Excellent written and verbal communication skills
• Fluency in English is a must, additional language skills are a plus
• Proven experience developing marketing plans and campaigns
• Proven experience designing interactive applications and networking platforms
• Proven experience with online marketing and social media management
• Strong project management, multitasking, and decision-making skills
• Willingness and ability to travel
• Established press and media contacts

Wat we bieden

• Competitive salary package