Wat zal je doen?
- Your role will demand you overseeing measurement, reporting, performance, insights and optimization deliverables
- Work closely with internal and client project teams to assess the campaign’s technical measurement and data requirements (e.g., campaign tagging, Web analytics coding). Therefore, growing credibility with clients by exceeding expectations and delivering best-in-class insights
- Monitor and analyze performance through campaign dashboards and readouts – determine the data requirements, extract and manipulate the data and develop a coherent story with clear, easy-to-follow conclusions with actionable recommendations in a concise, organized fashion
- Independently provide tactical and strategic analysis of single/multiple channels. You will use multi-touch attribution/digital attribution solutions to understand interactions, roles and conversion contributions between digital marketing channels
- Analyse data at every stage of the user journey to gain a better understanding of customers’ behaviour by segment and proactively make recommendations on how best to improve digital experience & conversion
- Assist in training of internal teams on how to read analytics reports accurately and in a meaningful manner