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Digital Content Specialist

  • Vast Contract
  • 3 jaar ervaring
  • Copywriting
  • Gent

Over deze job

Are you a forward-thinker that enjoys collaborating with different people? In this role, you are a steward of exemplary brand awareness through digital communication and design for the company. As a creative thinker, you play a key role in translating our brand promise and values in engaging content towards our customers, partners and employees. You will develop and execute digital content strategy for your organization. We expect you to align with the marketing and business teams in Belgium, Luxembourg and Netherlands.

You take up the responsibility to plan, build, and implement digital marketing & social media campaigns across multiple channels and platforms.

Wat zal je doen?

Key responsabilities

Content Creation

Curating, writing, planning and posting original, engaging branded SEO driven content across all VK social media channels, website and internal project & CV database.  With content we refer to all content on our website, social media channels, project and customer testimonials, curricula of project owners. Types of content : copy, video, podcast,  images, …

  • Cutting Edge Creativity - Develop design, layout and production of materials and digital efforts. Creative thinking is critical.. Unique creation and design is important to the company’s overall brand awareness. You will spend a portion of each day exercising this initiative.
  • Building relationships – connect with people and to your ideas. Your role is to convert their knowledge/projects into compelling stories to increase our brand awareness.
  • Researching content and market trends - ensure that content is relevant and appealing.

SEO/ Content Strategy & KPI’s

  • Managing content calendars and ensuring that the content remains consistent across all platforms. Checking social and digital accounts daily for alerts and mentions, responding accordingly.
  • You will own Build and implement SEO strategy
  • Define & evaluate important metrics that affect our website traffic, social media performance, e-mail marketing performance
  • Owning and maintaining site analytics, metrics, and campaign reporting. Prepare accurate reports on our marketing campaign’s overall performance.
  • Presenting recommendations to Director of Marketing and Communications.

Wie je bent

Key experience and skills

Education / Experience

  • Bachelor's degree in marketing, communications, journalism or similar.
  • 3+ years of experience in in content creation, marketing, communications, social media/website content creation or similar.

Professional Skills

  • Proven experience in content creation as  video, podcast, customer stories, with good SEO copywriting.
  • Well versed in using LinkedIn , Facebook, , Instagram,  website content management platforms, etc.
  • Good knowledge of content and layout design tools such as Adobe InCopy and InDesign.
  • In depth knowledge of SEO and AdWords programs.
  • Has experience with using social publishing, management and analytic tools such as Hootsuite, LinkedIn, Google Analytics, …
  • Analytica Skills, to measure, analyze and report on.
  • Dutch or French speaking. Fluent in English. 

Interpersonal Skills

  • Creativity in developing programs and methods for engaging an audience towards the success of a goal.
  • Relationship-building skills with business leaders, the community, and the target audience of employees, clients, or others.
  • Organizing, including the ability to manage multiple projects and tasks simultaneously.
  • Empathy, using skills that allow you to determine what is most important to the target audience, and then working to deliver on an organizational promise.
  • Engaging, having a natural like of people, a knack for leading, and sales skills that help engage others in goals.

Wat we bieden

VK offers lifecycle-based design solutions in the building sector.  Our mission is what drives us, valuing the well-being of people and planet.  We offer architectural, engineering and infrastructural design solutions in 4 markets : Healthcare, Buildings, Industry and Infrastructure and have sites in Belgium, the Netherlands, Luxembourg, Spain and Vietnam.  For more than 65 years, the passion of our  multidisciplinary team of +450 experts is reflected in more than 12.500 built projects.


* Uw sollicitatie komt rechtstreeks bij deze werkgever terecht.
* Uw gegevens worden nooit gebruikt om door te geven aan derden
   en worden keurig verwerkt volgens onze privacy policy.


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