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Digital Content Creator

  • Fixed Contract
  • Digitale Marketing
  • Gent

About this job

Do you like to stay on top of innovative developments, try out new things, learn and improve. Are you a credible advisor towards our internal customers in terms of content and multimedia. Do you have a perfect understanding of which format to choose for, taking into account both the content and the business objectives. Let’s talk!


Every year Vlerick Business School welcomes about 4000 executives & managers in our executive management programmes. As a digital content creator you take the lead in the planning, development, and coordination of our digital content in order to increase awareness, drive web traffic, and generate qualified leads. This with the ultimate objective to drive sales revenue for the businesses we support.

What will you do?

The job

  • is taking the lead in our content marketing approach. You proactively look for opportunities for digital content development, aligned with the business and strategic objectives of our internal customers – in very close cooperation with our digital campaign manager & online marketeer.
  • is coming up with ideas and developing engaging, relevant, witty, remarkable and shareable content for our target audience (images, video formats, blog posts, surveys,…).
  • is creating scripts/storyboards for video development. And you’re not afraid of shooting a few movies yourself, interviewing customers, professors.
  • is developing and managing our editorial calendar. You keep a close eye on the operational planning, development, roll-out and follow-up of digital collateral that is being used in online campaigns.
  • is being responsible for the organization, implementation, management, … of all content assets from different storages into the new Digital Asset Management system.
  • is being responsible for the organization of all content assets on the content hub of the new website.
  • is ensuring that the content is optimized for search and user experience.
  • is taking the lead in a few marketing projects

Who you are


  • are a creative digital native and have working experience in content creation & content marketing.
  • have a design/multimedia background and master Photoshop and Illustrator. Mastering Adobe Indesign is a plus.
  • have experience with managing Digital Asset Management systems, CMS systems, and web analytics like Google Analytics.
  • have good understanding of SEO principles and best practices.
  • have experience in using audio/video recording equipment.
  • are familiar with creating scripts/storyboards for video development. Mastering video-editing software like After Effects is a plus.
  • are open to developing a feel for the Executive Programmes market through benchmarking and meeting up with current participants. You feel at ease when connecting with them.
  • are service-minded, customer oriented, reliable, result-driven accurate and have an international mind set.
  • have excellent written and verbal communication skills in English. Fluency in Dutch is an asset. 
  • have excellent project management skills.
  • are a team player who is able to work autonomously. You are eager to join forces with colleagues and to share knowledge and ideas.
  • are located at the Ghent campus (city centre) or Brussels campus (5 min from Brussels North Station).

What we offer


  • Autonomy, responsibility and challenging work.
  • A dynamic, open, informal & international culture.
  • Receiving chances to deploy new initiatives & yourself (yearly training budget).
  • Work hard, play hard. Flexibility goes in two ways: work from home, 24 holidays, 2 weeks extra collective holidays, etc.
  • Flexible reward system based on your needs.


* Uw sollicitatie komt rechtstreeks bij deze werkgever terecht.
* Uw gegevens worden nooit gebruikt om door te geven aan derden
  en worden keurig verwerkt volgens onze privacy policy.

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