Digital Content Specialist

  • Fixed Contract
  • 5 years experience
  • Digitale Marketing
  • Gent

About this job

Are you passionate about digital? Can you translate a content strategy into concrete content plans including the right digital channel mix? Are you looking forward to making a difference by providing our customers with a great UX when visiting our corporate website? Let’s talk!

DIGITAL CONTENT SPECIALIST

Vlerick Business School is a triple-accredited, international business school at the heart of Europe – ranked number one in the Benelux for executive education and 19 in Europe. We strive to make a difference, offering high quality, interactive and impactful learning journeys and in doing so, helping form positive change-makers with a vision that is rooted in a dream.

Vlerick is a school, but it is run as a company, aligned with the high standards we foster in our different programmes. We are looking for an enthusiastic and driven Digital Content Specialist to join our Corporate Marketing team.

What will you do?

The job

  • Translate our content strategy onto the different digital channels (I.A. our corporate website, social media, podcasts, videos, paid campaigns, etc.) with maximum impact by combining a customer-centered approach, our strategic objectives & brand identity.
  • Draw up digital content plans around specific strategic content themes, optimise the digital channel mix, measure, follow-up and advise together with our content producers and product marketeers.
  • Benchmark and keep up to date on digital marketing trends and content marketing best practices. Continuously monitor ROI of different marketing initiatives.
  • Actively manage and promote our content on our corporate website.
    • Create and maintain webpages in our CMS with the internal content providers.
    • Continuously measure the KPIs in web-analytics, analyse, report & follow-up.
    • Continuously optimise user experience and maximize conversion through web copy, SEO, usability tests, navigation & design, A/B tests, personalisation, detecting and reporting bugs etc.
    • Create optimal synergies and links between the website, the other digital channels and print. Play an important role in our emailing marketing strategy.
    • Take the lead of the monthly web Key User Group and are an active member of the internal web core team evaluating change requests, keeping an eye on the web content strategy.
  • Liaise and cooperate with multiple stakeholders (content producers, product marketeers, external partners).

Who you are

You

  • Have about 5 years of work experience in a similar role.
  • Are a strong communicator, both in English & Dutch.
  • Look forward to collaborating with multiple internal & external stakeholders.
  • Are both creative and analytically strong when it comes to managing content.
  • Like working organised, are result-oriented and eager to learn and experiment.
  • Have a solid knowledge of SEO best practices, experience with A/B testing & a good knowledge of web analytics (google analytics, google data studio).
  • Can work with front-end graphical tools (I.A. Photoshop).
  • Are happy to work on one of our 3 campuses in the city center of Ghent, Leuven or Brussels (close to Brussel North Station), combined with your home office.

What’s a plus? Having a Google Analytics certification and a basic knowledge of CSS & HTML.

What we offer

#ProudtobeVlerick

  • Autonomy and responsibility in a challenging work environment.
  • A dynamic, open, and international company culture.
  • Working with different teams and on a variety of tasks.
  • Flexibility: 30+ holiday days, working on our campuses in combination with your home office, flexible benefits based on your individual needs.
  • Opportunities for training & development.
  • Being part of something bigger and inspire people to live, learn and leap.

At Vlerick, openness to the world is part of our DNA. We are continuously working towards being a truly diverse, equitable and inclusive place to work and learn at. So, no matter who you are, where you come from, or what your dreams are, we are looking forward to receiving your application.

Interested?

Take the leap and join us

If you think you meet these criteria, please apply with your resume and motivation letter. 
We look forward to hearing from you! Happy to give you more information on the job content: hilde.vanlysebeth@vlerick.com.

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