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Web Content Marketeer

  • Fixed Contract
  • 3 years experience

About this job

Do you believe in the pragmatic, open, vital and international spirit of Vlerick? Are you passionate about the digital world? Do you like thinking out of the box?

To reinforce the External Relations department, taking care of the Corporate Marketing and Alumni Relations of Vlerick Business School we are looking for a Web content marketeer.

You are responsible for actively managing and promoting the content on the Vlerick corporate website, thereby using a customer-centered approach and in line with the strategic objectives, KPI’s and corporate identity of Vlerick Business School.

What will you do?

What does this role entail?

  • creating and maintaining webpages in our CMS and ensuring optimal content conversion
  • measuring, analysing, reporting, follow-up in web-analytics and managing Google    AdWords campaigns
  • continuously optimise the user web journey, the webcontent and its structure: via short webcopy, SEO, usability tests, navigation & design, A/B tests, personalisation, detecting and reporting bugs
  • benchmarking and following digital trends, setting up pilot projects and experimenting with new tools
  • creating optimal synergies and links between the website and other online channels (social media, newsletters, email, video, podcasts, PR) and print
  • sharing your expertise with the webeditors and online marketeers in the school
  • giving advice and support specific web campaigns and projects

Who you are

You:

  • have a higher degree in marketing/communication and at least 3 years of experience in a digital content role
  • have experience of working with content management systems
  • have a solid knowledge of best SEO practices, Google Webmaster Guidelines, Google Search Console and a good knowledge of web analytics (Google Analytics certification is a plus). You understand metrics, know about test interference, statistical tests and significance levels
  • can work with front-end graphical tools (e.g. Photoshop)
  • knowledge of CSS, HTML, regular expressions is a plus
  • have strong and accurate communicative skills in English and Dutch
  • have strong collaborative skills
  • are creative and innovative with content, organised, result-oriented and eager to learn and experiment

What we offer

Working at Vlerick is

  • Having a challenging, varied job in an international, dynamic and professional environment
  • Having a competitive salary, learning and growth opportunities
  • Being located at the Ghent campus (city centre)

Interested?

Interested apply online

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